The Implementation Guide is a resource for implementing this evidence-based program. It provides important information about the staffing and functions necessary for administering this program in the user's setting. Additionally, the steps needed to carry out the program, relevant program materials, and information for evaluating the program are included. The Implementation Guide can be viewed and downloaded on the Program Materials page.
Program Highlights
Purpose:
Designed to enhance knowledge in the decision making process for breast cancer screening (2002).
Age:
40-65 Years (Adults)
Sex:
Female
Race/Ethnicity:
American Indian, Asian, Black (not of Hispanic or Latino Origin), Hispanic or Latino, White (not of Hispanic or Latino Origin)
Program Focus:
Awareness Building and Decision Making
Population Focus:
This information is not available.
Program Area:
Informed Decision Making
Delivery Location:
Home
Community Type:
This information has not been reported.
Program Materials
Preview or download materials
Implementation Guide
Download Implementation Guide
Program Scores
The Need
Increasingly, it is recognized that people should make informed decisions about whether, when and how often to receive various cancer screening tests. For some cancers, such as colorectal cancer, there also may be choices about which cancer screening test to obtain. Yet, few interventions have been developed and tested to facilitate informed decision making (IDM).
The Program
Personally Relevant Information about Screening Mammography (PRISM) is a tailored decision-aid intervention developed specifically for women in their 40s and 50s. The program aims to increase women's knowledge, the accuracy of their risk perceptions about, and mammography use. PRISM is based on the Transtheoretical Model and Precaution Adoption Process Model. The intervention is comprised of tailored print materials and telephone counseling to help women weigh the risks and benefits of mammography and reduce decisional conflict. The data are based on their responses to a telephone interview. But other approaches could be used to obtain data for creating the tailored interventions. Print materials are tailored on the basis of about 20 variables, e.g., benefits and limitations of mammography, barriers to screening, and risk factors for breast cancer such as current age, age of menarche, previous breast biopsy, and personal and family history of breast cancer. Telephone counseling answers questions and concerns and facilitates discussion about breast cancer and mammography.
Implementation Guide
Time Required
Delivery time varies by intervention. By mail, women receive a tailored booklet 2 to 3 weeks after a baseline telephone survey and a newsletter 2 to 3 weeks after a 12-month follow-up telephone survey. The phone surveys are approximately 30 minutes long but would be shorter if done as part of service delivery rather than research. Moreover, not all questions need to be asked if done outside of research. Two weeks after women get the print materials, they receive a 5-7 minute counseling call. Telephone counselors were trained for about 3 weeks.
Intended Audience
Study participants were North Carolina women aged 40 to 44 years and 50 to 54 years. 82% were White; 15% were Black; and 3% were classified as "Other". 80% were married; and 40% had at least a college education. However, there is no reason to believe the interventions would not be acceptable to and appropriate for women in their 60s. And there have not been differential responses by race/ethnicity.
Suitable Settings
The intervention is suitable for implementation in the home. In fact, this is the preferred setting.
Required Resources
Required resources include two sample booklets, a sample newsletter, and the first- and second-year telephone counseling protocol and script for participants in their 40s and 50s. The baseline and 12- and 24-month surveys are also required but outside the research setting, the questions could be reduced by about half to include only those used for tailoring. In addition, two fact sheets regarding how self-report variables can be used to develop individually tailored print materials like the PRISM booklet and newsletter are provided for review. Costs associated with the program are not provided.
About the Study
Participants (N = 1287) recruited for the study included women aged 40 to 44 years and 50 to 54 years who were also enrolled by a large insurance carrier. Women were stratified by age and mammography use, and randomized to receive usual care (UC), tailored print materials (TP), or tailored print materials plus tailored telephone counseling (TP+TC). Usual care was the standard information sent by the insurance carrier and included a mailed mammography reminder letter sent on the woman's birthday and letters to providers identifying their patients in need of mammograms. In addition to usual care, TP women received a tailored booklet 2 to 3 weeks after completing baseline surveys, and a tailored newsletter 2 to 3 weeks after completing the 12-month survey. Women assigned to the TP+TC group also received a brief counseling call approximately 2 weeks after the booklet and newsletter were sent. Print materials were tailored according to responses from baseline and 12-month surveys. Women were interviewed again by phone at the 24-month follow-up. This last interview was for research purposes.
Results indicated:
- Women in the TP+TC condition had more accurate perceptions of their breast cancer risk at 12 and 24 months than women in the TP or UC conditions.
- Women in the TP+TC condition had greater knowledge of mammography efficacy at 12 and 24 months than women in the TP or UC conditions.
- The effect on mammography use was significant in bivariate relationships although the differences were more modest in multivariate analyses. At 12 and 24 months, 18% to 20% of the UC group, 13% to 16% of the TP group, and 22% to 24% of the TP+TC group had mammograms. The ranges reflect different windows for reporting mammography use.
Publications
Keller PA, Lipkus IM, Rimer BK. (2003). Affect, Framing, and Persuasion. Journal of Marketing Research, 40, 54-65.
Keller PA, Lipkus IM, Rimer BK. (2002). Depressive Realism and Health Risk Accuracy: The Negative Consequences of Positive Mood. Journal of Consumer Research, 29, 57-69.
Rimer BK. (2000). Cancer Control Research (2001). Cancer Causes & Control, 11, 257-270.
NCI does not endorse nor recommend any commercial products, processes, or services, nor do they guarantee the success of programs made available on the site. The views and opinions of authors expressed on this website do not necessarily state or reflect those of the NCI, and may not be used for advertising or product endorsement purposes. Rather, the information is provided to help you make an informed decision about the best program options to meet your cancer control needs. Please see the disclaimer for further information.
Updated: 08/30/2011